According to Houston Agent Magazine, rent prices are cooling off in the city due to more supply than demand. Not only do you have to lower your rates to entice more renters to your property, but you're finding that overall, fewer people are also showing interest.
This is taking its toll on your income, and something needs to change. Otherwise, it'll cost you more to maintain your property than to rent it out.
Below are some top tips on property marketing to attract more clients to your Houston property.
Tailor Your Marketing to Local Trends
To do better rental property marketing, you have to understand the local market. Focus on what makes your property's location appealing when advertising it.
Also, the reality is that the Houston property market can and will fluctuate, as you can see from the introduction. So research vacancy rates, average rent prices, and tenant preferences to price competitively. Make sure to include prorated rent in these calculations too.
Maximize Your Online Presence
Optimize your website or landing pages with local search engine optimization (SEO). This ensures that your property will appear when users search things like "Houston apartments."
In addition, list your property on all relevant platforms, such as Zillow and, Apartments.com. Use SEO for these listings too, and add zest to your headlines and descriptions, specifically focusing on what sets your property apart from the rest.
On that note, use the following on your website and listings:
- Professional photos
- 3D walkthroughs
- Video tours
Virtual tours are becoming more and more commonplace, so the above points are vital for finding tenants from a larger pool.
Don't be afraid to partner with local influencers too. You should also encourage your current tenants to share their positive experiences on social media and offer them incentives for doing so.
Have Excellent Property Management and Maintenance
Property marketing can do so much; if you don't have a safe and pristine place to offer, then renters will surely look elsewhere.
You should regularly maintain shared spaces and ensure the curb appeal remains strong. Respond to your tenants promptly and resolve their issues quickly too. If you have a reputation for being a proactive and responsive landlord, then word will get around fast, and you'll have people lining up out the door.
If you're struggling to keep up with things, then hire a property management company. These professionals will handle the hard work so your income will truly be passive.
Upgrade Your Property Marketing Today
Effective property marketing is essential if you want to attract renters in a highly competitive market. Without it, no one will know what great accommodations you have.
Make sure you maintain your revenue stream by understanding local dynamics. Combine this with a good online presence and reputable property management company to be the ultimate landlord in Houston.
Get in touch with us today if you'd like help navigating the rental leasing market. We at First Class Realty & Management have a 100% service satisfaction policy and allow you to terminate your management agreement as long as you give us 30 days' notice.